Jeremy Richter, MA, MBA

CEO and RAWR Ambassador


Jeremy has worked with thousands of people on improving their fitness, health, leadership, and ability to perform athletics or jobs at the highest level. His specialty is communicating the information with passion in a manner that makes sense. He brings perspectives from science, performance and positive psychology, and business management. His hobbies include playing and watching sports, working out, and enjoying some good food and beer with family and friends.


MBA from California State University, San Bernardino 

MA Kinesiology, Sport Psychology; California State University, Fresno

BS Kinesiology, Exercise Science; California State University, San Bernardino


Companies: Netafim; Reotemp; Paychex; PG&E; and 24 Hour Fitness

Conferences: ACSM regional and national conferences; NSCA state conferences

United States Army: Taught thousands of Soldiers through the Comprehensive Soldier and Family Fitness program.

Universities: California State University, Fresno; California State University San Bernardino; California State University, San Jose


Book: Your Future with Fitness 2012

Book: Your Future with Cross Training 2013

Strength and Conditioning Journal: Maximizing Strength Training Performance Using Mental Imagery

International Sport Coaching Journal Resource Review: Brain Rules (Updated and Expanded): 12 Principles for Surviving and Thriving at Work, Home, and School

Fun Fact

Jeremy is the Founder of Lift N Brews and in 2017 he visited all 50 United States.

Sean M. Chamberlain, MA
COO and RAWR Ambassador


Sean has been actively pursuing leadership development for over a decade. He has worked with coaches, athletes and business professionals to help empower and develop each individual to their full potential. Sean considers himself a student, always seeking out new concepts and practices to help better himself and the people he interacts with daily. His compassion for others and wanting the best for them allows Sean to connect on an individual basis to provide whatever help is needed. Sean’s goal is to impact the lives of each individual he meets and add value to their life.


MA Kinesiology, Sport Psychology, California State University, Fresno 

BS Kinesiology, General Option, California State University, Fresno

  • Minor in Health Science, Community Health
  • Minor in Kinesiology, Coaching Science


Conferences: Association for Applied Sport Psychology (AASP) National Conference; Performance Psychology conference; 124th American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) National Convention & Exposition

Universities: California State University, Fresno; California State University, Fullerton, National University


Book: Mental Performance Training for Hockey

Book: Mental Performance Training for Peak Performance: Goal Setting

Book: Performance Programming for Athletes Volume 1

Book: Performance Programming for Athletes Volume 2

Book: Performance Programming for Athletes Volume 3

Book: Performance Programming for Athletes

Forty8 Freestyle MX Online Magazine: Becoming a Mentally Tough Competitor: An Interview with Taylor Woods

Research Quarterly for Exercise and Sport: Effectiveness of an intervention to develop sport psychology consulting skills

The Barbell Spin: Set SMART Goals

Visual Media: Extreme sport athletes’ perceptions about sport psychology and use of mental skills